A new development programme for tomorrow’s magazine media stars

Rising magazine media industry star? Then you will want to be part of FIPP’s new, improved Magazine Brand Management Certificate (MBMC) programme in 2014.

The programme will provide you with the acumen, skills and tools and international business relationships to impact on and advance in your career, your company and brands and the industry as a whole.

The MBMC has been running since 2005 and since then almost 200 magazine media executives from around the world have completed the programme.

Each year we consider feedback from past and current participants, input from FIPP members (including global industry leaders on our board) as well as industry trends in making tweaks to the programme. However, for its 10th birthday we have given the MBMC more than the proverbial new coat of paint.

2014 Programme: Engage and Learn
Building on the strong foundation of previous years, the programme for 2014 will see important advancements to ensure it is as current as it can be. This relates not only to digital (including peaking around the corner to see what will be next), but also other areas crucial to magazine media success.

One of the MBMC’s unique selling points, time-and-again stated in feedback from MBMC alumni network, is that the face-to-face contact allows participants to develop international business relationships that will last them a lifetime. So aside the formal learning component, building relationships with peers and our highly regarded international module leaders will remain an important part of the MBMC. We will again invite participants to one of the world’s most vibrant media cities, London.

We will also be the streamlining of modules to reflect the multi-platform nature of our industry today – in fact “multi-platformism” will be infused throughout all sessions. The new classroom-part of the programme will now run over three separate weeks, rather than four as in previous years. This will mean more intense sessions during those three weeks, but less time away from work. Here’s a quick glance at the classroom modules:

Week one – February 2014
Global trends in magazine publishing
Introduction – Role of the Publisher
Strategic planning
Finance in publishing
International publishing
Leveraging your brand

Week two – April 2014
Creating an integrated circulation strategy
Maximising commercial opportunities
The editor as content director
Social Media Strategy (NEW TO 2014)
Week three – June 2014
Managing your team
Maximising digital opportunities
Paper; making the right choice

The programme concludes with a gala dinner and graduation ceremony with our sponsor, UPM.

How will you benefit?
Many of our past MBMC participants have gone on to progress significantly in their career. Kuldip Singh, who took the course in 2009, as Director of Strategy for Sanoma in The Netherlands, is now CEO of Gruner + Jahr, India. This is what he has to say about the course:

“The MBMC has given me first of all a great network across the industry, which even now after a few years is still active and valuable! The learning to take home from several participating, competitive (!) companies is unique and very stimulating, besides the very broad and diverse topics covered in the program, giving an excellent hands-on overview of the entire publishing value chain. I appreciated the mix of industry leading lectures and hands-on homework assignments: practice what you learn! In the end the MBMC has been instrumental for me taking on my current role as CEO of Gruner + Jahr India.”

If you are a rising star in your company and you have the ambition and commitment to further yourself professionally, as well as see your brands reach their full potential, you should attend this course.

Pricing 2014
FIPP early bird* member rate: £6,995 + VAT at 20 per cent (*ends 30 September 2013)
FIPP early bird* non-member rate: £8,995 + VAT at 20 per cent (*ends 30 September 2013)

More information
Email Jenny Stubbs, training coordinator, to find out more about the MBCM 2014. You can also visit www.fipp.com/MBMC for regular updates on the 2014 programme.

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