America Israel Media launches Playboy in Israel
America Israel Media launched an Israeli edition of Playboy on 6 March, as a result of a licencing agreement with Playboy. The 30th international edition of the title, Playboy Israel is published monthly in Hebrew, with a cover price of 29.90 ILS (€6.40).
Coinciding with the launch of the magazine, Playboy Israel’s website (www.playboyisrael.co.il) and Playboy Israel Facebook page also went live. The sites provide an alternative way for Playboy consumers to connect with the brand through exclusive content.