Another digital-to-print endeavour: Barney’s launches magazine
The Window is a website supporting the Barneys brand, and the launch of an accompanying print magazines takes its ‘content-meets-commerce’ strategy to the next level.
Barneys New York COO Daniella Vitale told Fashionista that the fast growth and success of the digital version of The Window made the transition to print publication a natural one. “Our customers are incredibly responsive to our edit — The Window serves as a portfolio of all that Barneys represents and is special in the fact that it offers a highly visual experience through elevated photography, graphics and editorial.”
The Window is available at every Barneys New York flagship store, as well as for download on the Barneys iPad app.
More like this
10 questions for Airbnb’s magazine publisher
Airbnb launches glossy magazine
Why are successful online businesses launching print titles?
How Meredith built Allrecipes into a digital-to-print, multichannel success
