Apple is offering potential subscribers a free monthly trial before the standard £9.99 a month fee kicks in. The service is an extension of the existing Apple News app, which provides a free round-up of news articles for users.
Apple News editor-in-chief Lauren Kern said: “Apple News+ offers hundreds of the world’s most popular publications, all discoverable through personalised and curated recommendations.
“The quality of the journalism, the beautiful photography, the stunning live covers and custom-designed articles in this collection are second to none.
“We think readers in the UK will be delighted with the offering, and we are proud to support the work of our newest publisher partners.”
The move hasn’t however impressed everyone in the publishing industry. At the DIS conference in Berlin in March Mike Hewitt, MD, Adaugeo Media asked 500 media executives from 40 countries during a morning session if they supported the initiative with a show of hands. Not a single one did.
Jason Kint, CEO at Digital Content Next in the US, speaking at DIS said the economics of the deal (publishers will reportedly be paid only half of the subscription fee) is “absolutely absurd”. Earlier he said “there is a significant concern around how platforms are squeezing the oxygen out of the media ecosystem.”
Some other publishers they see Apple’s move as encroaching on their own subscription based offerings. It is significant that neither The New York Times or The Daily Telegraph both of which have operated a subscription based system are part of the package.
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