Bauer Media launches Grazia ‘shop-able’ iPhone app
Bauer Media’s UK edition of Grazia has launched a new iPhone app. Among the features of the app, Powered by Pugpig, a platform from the Kaldor Group, it delivers integrated ecommerce.
Grazia’s iPhone app follows the launch of weekly magazine editions for both the iPad and BlackBerry Z10 smartphone over the past 12 months, also powered by Kaldor. Available from Apple’s Newsstand, the iPhone edition contains all of the editorial content seen in the print magazine with an additional shopping facility, enabling users to shop in-app, share via social channels, and save to a cross-edition wish list.
“We always had a vision for a magazine app that was more than just a simple PDF page turner,” said Victoria Harper, special projects director at Grazia.
“Too many brands undermine the hard work they put into print editions by using simple PDF page turners – an approach that, according to research, is not appreciated by readers. As a result, Grazia stands out as a visionary brand, pushing the boundaries of digital publishing across multiple platforms,” said Jonny Kaldor, CEO and co-founder of Kaldor, UK.
