Bauer Media has launched The Debrief, a new brand for constantly connected, influential ABC1 20-something women. The Debrief will deliver a social and community strategy through the publisher’s acute understanding of this valuable audience.
Bauer says the brand will offer “innovative native advertising solutions across all channels enabling commercial partners to speak directly to the consumer in an authentic, meaningful way.”
Paul Keenan, chief executive of Bauer Media said: “We’re hugely excited about the launch of The Debrief. We believe it is genuinely different and will engage and resonate with this influential audience.”