Bauer Media launches Planet Rock magazine
Planet Rock magazine has been designed to reflect the station’s on-air programming and add context to the music championed by the Planet Rock brand.
Editor-in-chief, Phil Alexander commented: “The combination of the station, a magazine and the Planet Rock brand’s extensive online and social media presence will create new promotional opportunities for artists, labels and advertisers alike – establishing an unparalleled reach and scale in the process.”
Issue one features an embossed mirrored Motörhead cover design celebrating the fortieth anniversary of the recording of the band’s legendary debut album.
The launch issue is overseen by Ric Blaxill (music and content director, Planet Rock Radio) and Phil Alexander (editor-in-chief, Mojo & Q) along with launch editor Mark Blake (former deputy editor of Q and author of books on Pink Floyd, The Who & Queen) and art editor, Russell Moorcroft (deputy art editor of the multiple-award winning Mojo team).
The first issue of the magazine will benefit from an in-house marketing campaign, utilising Bauer Media’s portfolio, which will run on-air, on-line and in-print, reaching an audience of over 3.6million.
Bauer Media is a member of FIPP.
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