Cathy Ma has joined Bauer Media as audience development director alongside a number of senior promotions from within the business. Ma will focus on content strategies to grow digital audiences and will work alongside senior leaders in search and social. Bauer’s Hannah Rouch, Alice Farmiloe and Ali Wilkinson all take up new senior editorial roles.
Prior to Bauer Media, Cathy held roles in editorial, social content, product management and digital brand consulting at Yahoo!, Time Inc and blue chip digital businesses as well as for The Telegraph Media Group, where she engineered double-digit audience growth.
Hannah Rouch, a celebrated digital business founder, brings a wealth of digital, content strategy, development and commercial expertise to a new role which sees her promoted to Digital Director, Bauer Xcel Lifestyle. This sees her take full editorial responsibility for the digital Lifestyle Portfolio which includes entertainment titles such as Empire and women’s titles including Grazia, heat and Closer.
Alice Farmiloe is promoted to editor-in-chief, Lifestyle, with a focus on editorial and social media development across Bauer’s lifestyle brands Grazia, heat and Closer. Alice joined Bauer Xcel from Leo Burnett, where she was the editorial director, responsible for devising and implementing the editorial strategy across a wide range of clients including The Outtnet, ghd, Mercedes-Benz and Max Factor.
Ali Wilkinson is promoted to head of content, Radio, and is responsible for driving growth of connected audio listening through content strategies and creation. Ali brings experience in digital activation and design from previous roles at Ministry of Sound and Harlequin, managing and designing campaigns for compilations, social media and building authors audiences.
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