BBC Global News will use products provided by the recommendation engine Taboola across its global news and sport sites, it has been announced. The international arm of the broadcaster, which operates on a commercial basis, will leverage the platform to drive revenue while maintaining user experience and keeping the integrity of the BBC brand intact.
Errol Baran, BBC Global News SVP, Business Development and Innovation, Global Advertising and StoryWorks, said: “As our readership grows and changes, we constantly seek out technology companies like Taboola which can help us keep pace. Our robust standards for data and quality are paramount and we have chosen to work with Taboola because of the adaptability of their recommendation platform and their understanding of our requirements. We are very much looking forward to forming a fruitful relationship going forward.”
Adam Singolda, Founder and CEO, Taboola added: “We are very pleased to officially hold the title of exclusive content recommendations provider for BBC Global News. To take on this role, we needed to earn the absolute trust of the BBC that we can meet their requirements. As a result, we have built a true partnership and we cannot wait to further innovate together. This alliance fits perfectly with our focus on premium publications and brands, and we’re confident our products will help grow revenue across the BBC’s sites.”
With a global reach of more than 438 million people across TV, online, apps, and social, BBC News remains one of the world’s most viewed international broadcasters. The deal will see Taboola become the exclusive content recommendations provider of the BBC, and we also recently reported on new Taboola deals with other media owners, including Dennis and Reach.