BBC Top Gear Magazine to launch French and Japanese editions
BBC Worldwide’s licensing and syndication agent, Immediate Media, has negotiated the deal with Oracom to launch a French edition of the magazine. Oracom, an independent media group, publishes more than 20 magazines including Happinez, Simple Things, Home Magazine, FeelGood magazine, Healthy, Mythologie(s), Digital Photo, Advanced Creation, Web Design and Mobilemagazine. The first issue of Top Gear France hit newsstands this week.
Auto Critique is the Japanese publisher behind the launch of Top Gear Japan. An Autumn launch date is anticipated, and together with the French deal, brings the number of international Top Gear editions to 31.
Tim Hudson, director of licensing and syndication at Immediate Media said: “The announcement of BBC Top Gear Magazine into two of the biggest magazine markets in the world is a significant coup and shows the enduring power and appeal of this world-beating brand. With a track record of publishing great brands we have found two ideal licensing partners to help develop the huge interest in this brand in these two territories. The worldwide appetite for Top Gear content shows no sign of abating.”
BBC Top Gear Magazine is owned by BBC Worldwide and published under contract by Immediate Media.
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