This move coincides with the appointment of John Rahim (pictured below) as UK senior manager, sales and marketing. Rahim joins from cross-media digital agency Rhapsody where he was head of digital. Rahim has worked for digital agencies for over 20 years overseeing projects for brands such as Apple, Bauer Media, Time Inc., Penguin Books, Allianz Group and Sage Software amongst others.
Rahim will be responsible for overseeing the sales and marketing activities of SPRYLAB’s digital publishing platform, Purple DS®, and will be responsible for establishing its presence in the UK.
SPRYLAB was founded in 2007 in Berlin and the company now employs more than 50 employees. It helps brands and marketers to create unique content, apps and services. The products and solutions encourage advanced ways of communication, improve customer retention, and facilitate the development of new markets.
The company’s customer base includes publishers such as Bauer Media, Axel Springer and Hurbert Burda as well as larger cooperation’s such as Mercedes-Benz, The British Red Cross and Deutsche Bahn.
York Walterscheid, global director of sales and marketing, said: “We are delighted to have John on-board helping us with our expansion into the UK. John has a long standing track record within the digital publishing sector as well as a deep understanding of digital landscape in the UK, something which will be invaluable in helping us establish a foothold in the UK. We have recently signed a number of global contracts so it made logical and strategic sense to branch out into the UK market where we can see a strong demand for our Purple DS® platform.”
Rahim said: “I am pleased to be working with SPRYLAB technologies, their Purple DS® platform is the most innovative digital publishing system in the market place and I look forward to work with the team in Berlin in establishing their UK offering”.
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