Blippar to transform UK magazine market by making all major UK magazine covers ‘Blippable’
From 14 October, 500 of the UK’s most popular consumer newsstand magazines will be ‘Blippable’. Consumers will be able to blipp magazine covers to discover additional content, subscription information, social media links and other useful content.
This new innovative strategic partnership with leading digital newsstands iSubscribe and Zinio launches this week at the FIPP World Magazine Congress in Toronto from 14th to 16th October. Following the UK launch, Blippar will then look to roll-out the initiative to other markets and are currently in discussions with other key digital newsstands across the globe.
This initiative is part of Blippar’s ongoing drive to make the whole world ‘Blippable’ using their Visual Discovery app, the project also provides publishers with a dynamic route to growing a new subscriptions channel audiences while helping to grow Blippar’s burgeoning 50m user base.
The new project builds on Blippar’s four-year history of building strong relationships with publishers around the world. UK Magazine groups that have developed interactive editorial content using Blippar’s proprietary tools, include Vogue Germany (Conde Nast), BBC Radio Times and BBC Gardener’s World Magazine (Immediate Media) and Look Magazine (Time Inc UK).
As part of this launch Blippar has entered into a strategic partnership with the fashion discovery platform, Styloko. Readers will now Blipp to discover more about the fashions on the covers of UK titles which will include the likes of Vogue, Elle, and Marie Claire.
Readers can simply tap the ‘Get The Look’ button in the Blippar app, and be connected to Styloko’s fashion inspiration pages featuring the outfits worn by the model or similar alternatives. Shoppers can then physically purchase from the end retailers or brands.
Speaking on the partnership, Styloko CEO, Shannon Edwards says, “Blippar is a disruptive and transformative leader in bringing to life the physical world and, in this case, the world of magazine publishing. The Styloko team is thrilled to be able to marry our ‘view similar’ commerce technology with Blippar’s image recognition capability to give consumers the opportunity to get any look they blipp”
Omaid Hiwaizi, Blippar’s President of Global Marketing says: “In embracing magazines, we’re adding an inspiring and useful layer which will transform the experience for readers and, in time, boost revenue for publishers through additional inventory sales, cover sales and new revenue models.”
“We are constantly seeking new ways in which Blippar can help publishers address industry pain-points of publishing and distribution costs, difficulties in connecting with next-gen readers, and assist them in connecting with digital branded content streams.”
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