Burda launches German food magazine out of website

Burda has launched a new food magazine out of its www.daskochrezept.de website.

The first issue of Das Kochrezept launches on 9 October with a circulation of 25,000 copies. The magazine will be published monthly with a cover price of €1.30.

Nina Winter, director marketing and operations at www.burdafood.net said: “The new food magazine is an extension of our popular online platform and builds on the user’s favourite recipes. The user’s requests were our motivation for the brand’s expansion. We therefore decided to further enlarge our range of culinary products beyond the extensive online recipe collection to a new magazine.”

Das Kochrezept precedes the relaunch of the brand’s website on 19 November.

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