Buzzwords of 2015
The term “clickbait” peaks in May 2015 when it was added to the Merriam Webster Dictionary. It takes off again in autumn, together with “brand awareness”, which had been searched for most of all six terms in the beginning of this year.
“Paywall” and “engagement rate” are the steady midfield throughout the year, while “content curation” and “ad fraud” are the terms least searched for throughout the year.
More like this
Chart of the week: Long form readers value trusted media sources
Chart of the week: Advertisers choose publishers over networks for online ads
