News: Insight News

The Netherlands to initiate a new cross-media audience measurement

Chart of the week: Is TV’s reign nearing its end?

Chart of the week: Is TV’s reign nearing its end?

Mobile share of advertising market to exceed 30 per cent in 2020

Mobile share of advertising market to exceed 30 per cent in 2020

Digital publishers see boost in revenue growth as confidence increases

Digital publishers see boost in revenue growth as confidence increases

Media Voices podcast: Bauer Xcel’s Ian Betteridge on leading a data-driven digital division

Chart of the week: How public and journalists’ views on the media’s duties diverge

Chart of the week: How public and journalists’ views on the media’s duties diverge

[Video] Storytelling based on data will raise the bar for native advertising

Active consumer mindset boosts mobile ad engagement, brand favourability and purchase intent

New Condé Nast study reveals 79 per cent of consumers make brand decisions pre-search

Media Voices podcast: Deadspin editor-in-chief Megan Greenwell on a bigger mission for sports journalism

Digital subscription revenue displacing digital advertising as a core revenue stream

Digital subscription revenue displacing digital advertising as a core revenue stream

Chart of the week: Marketers have yet to embrace Snapchat

Chart of the week: Marketers have yet to embrace Snapchat

Your ultimate guide to reaching millennials with native advertising

Zenith: World Cup to boost global adspend by US$2.4bn this year

Zenith: World Cup to boost global adspend by US$2.4bn this year

Media Voices podcast: Allure editor-in-chief Michelle Lee on representation in magazines

Chart of the week: Size doesn’t matter to media startups

Chart of the week: Size doesn’t matter to media startups

Mobile internet to reach 28 per cent of media use in 2020

Mobile internet to reach 28 per cent of media use in 2020

Schibsted Brand Studio & Insights director: “If we don’t work together, native advertising will suffer the same fate as display ads”

Media Voices podcast: White Light Media CEO Fraser Allen on indie mags and content marketing