Chart of the week: App usage still growing, but unevenly
As research by Flurry shows, app usage is still on the rise. For 2016 usage measured in sessions showed an average year-on-year growth of 11 per cent. However, growth has become uneven and for the first time Flurry recorded some app usage falling off for certain categories.
The world of messaging and social (Facebook Messenger, WhatsApp, etc.) is still showing strong growth. Measured in time spent messaging and social grew 394 per cent. Sports apps (e.g. watching live sports) came in second best. Health and fitness apps, of the likes that guide you through your exercises or track your achievements, fared well too.
Other app usage is down. Most notably in the field of personalisation that allow you to customise your mobile. The darling of the mobile industry, gaming, lost out too! Also, the world of news and magazines is showing signs of slight cooling. “With news and magazines sessions down 5 per cent and music, media and entertainment up only 1 per cent, it’s safe to say that social has absorbed the media industry.”
Flurry tracked 940,000 applications, across 2.1 billion devices, in 3.2 trillion sessions. See the study here.
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