In a survey by analytics platform Parse.ly, hundreds of digital publishers were asked about the biggest challenge for the digital media industry in 2016. The vast majority of 60% named monetisation as their biggest challenge, while content distribution and mobile optimisation were named by 20 and 14% respectively.
For the publishers, the four ways mobile monetisation, native advertising and traditional advertising alone seem to play almost the same role in the year to come, with a combination of the different streams being the most important strategy.
Surprisingly, the numbers for 2015 on this topic are quite different: as reported in the Parsely-blog, at the moment traditional advertising is the most important: 46% of revenue stems from this source alone.
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