The FIPP Insight Awards were presented by FIPP’s president and CEO, Chris Llewellyn, and Gold and Silver awards were given in recognition of the best research studies published in 2014 that promote the use of magazine media as an advertising medium, anywhere in the world.
The full list of FIPP Insight Award winners is:
Condé Nast Spain
- The Q Factor
- Digital Editorial Media
- Best For Planning
- Magazine websites: usage & perception
Association of Indian Magazines
- Engagement Index For Media
Immediate Media UK
- Generation Wealth
Axel Springer Germany
- Auto Bild Tablet Study
- Pulsar 2.a: Strategic Value Of Magazine Advertising
Links to download all the FIPP Insight Awards synopses and full entries.
Chris Llewellyn said: “In a world of big data and ever more granular metrics, making the case for the effectiveness of advertising in magazine media has never been more demanding. The challenge to magazine media researchers and national magazine media associations is to come up with solutions that cut through the complexity and deliver insightful conclusions that demonstrate the unique qualities of our brands and the medium. FIPP’s Insight Awards are designed to recognise such outstanding work which we believe will benefit magazine media groups everywhere.”
Guy Consterdine, FIPP’s insight consultant, added: “The FIPP Insight Awards, now in their sixth year, have proved an excellent showcase for some of the best research on magazine media worldwide. We are also seeing evidence that studies published in previous FIPP Insight Awards have inspired and influenced new projects conducted in other countries. We can all learn from each other.”
Summaries and links to full presentations of all FIPP Insight Award shortlisted entries are available to view here.
The FIPP Research Awards followed the first day of the FIPP Insight Forum at Sanoma’s offices – a two-day event for publishers, researchers and marketing executives in the magazine media business.
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