Condé Nast, Immediate Media, Axel Springer win FIPP Insight Awards
The FIPP Insight Awards were presented by FIPP’s president and CEO, Chris Llewellyn, and Gold and Silver awards were given in recognition of the best research studies published in 2014 that promote the use of magazine media as an advertising medium, anywhere in the world.
The full list of FIPP Insight Award winners is:
GOLD AWARDS
Condé Nast Spain
- The Q Factor
VDZ Germany
- Digital Editorial Media
GIK Germany
- Best For Planning
ARI Spain
- Magazine websites: usage & perception
SILVER AWARDS
Association of Indian Magazines
- Engagement Index For Media
Immediate Media UK
- Generation Wealth
Axel Springer Germany
- Auto Bild Tablet Study
Space Belgium
- Pulsar 2.a: Strategic Value Of Magazine Advertising
Links to download all the FIPP Insight Awards synopses and full entries.
Chris Llewellyn said: “In a world of big data and ever more granular metrics, making the case for the effectiveness of advertising in magazine media has never been more demanding. The challenge to magazine media researchers and national magazine media associations is to come up with solutions that cut through the complexity and deliver insightful conclusions that demonstrate the unique qualities of our brands and the medium. FIPP’s Insight Awards are designed to recognise such outstanding work which we believe will benefit magazine media groups everywhere.”
Guy Consterdine, FIPP’s insight consultant, added: “The FIPP Insight Awards, now in their sixth year, have proved an excellent showcase for some of the best research on magazine media worldwide. We are also seeing evidence that studies published in previous FIPP Insight Awards have inspired and influenced new projects conducted in other countries. We can all learn from each other.”
Summaries and links to full presentations of all FIPP Insight Award shortlisted entries are available to view here.
The FIPP Research Awards followed the first day of the FIPP Insight Forum at Sanoma’s offices – a two-day event for publishers, researchers and marketing executives in the magazine media business.
Get more insight
Visit www.fippinsightforum.com for more information or check-out #FIPPInsight on Twitter and www.fipp.com/news for stories from the Forum sessions.
A newsletter sent to subscribers tomorrow evening will contain stories with insights from all sessions across the two-day Forum.
If you’re not already subscribed to our monthly Insight newsletter with regular research news and resources from around the world, subscribe here.
More like this
Link to downloads of all FIPP Insight Awards 2015 synopses and full entries
Link to all speaker presentations from the FIPP Insight Forum 2015
