Condé Nast’s Glamour UK drops “handbag” print format
The magazine will become larger in format, “most likely to be consumed at home” says the company, compared to when the magazine launched in 2001 with its smaller size, at a time when snacking on the print edition throughout the day was “the norm”.
Together with the change in size of the print edition comes a step-change in editorial strategy, says the company, defined by and crafted for the platform the content appears on.
As part of the changes, Glamour.com is migrating to a new, mobile first platform, with the addition of a new Glamour video channel.
Condé Nast is a member of FIPP.
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