Consumers’ pockets make room for phablets

Of course, this growth makes sense when one considers the larger screen sizes of some of the latest smartphone releases from popular brands—the iPhone 6 Plus and Samsung Galaxy Note 4, for example.

In comparison, medium phones such as the older iPhone four or five saw mobile app usage rise just 38 per cent year over year in January. Likely due to their overall similarities with phablets but lack of one key feature—the ability to make phone calls—small tablets saw low growth of 14 per cent. Small phones and full-size tablets suffered most, with mobile app usage falling at respective rates of 16 per cent and 20 per cent.


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