Deadline 5 September: Last chance to submit your innovation case studies for FIPP’s 2015 publication
Have you launched a successful innovation that you’d like the world to know about? Have you created something that has transformed a publication, an ad campaign, a circulation-boosting effort, a website?
We are calling all innovators to put forward case studies for the 2015 edition of FIPP’s Innovations in Magazine Media World Report. The deadline has now been extended until 5September 2014.
The report’s editors from Innovation Media Consulting are looking for your best examples of out-of-the-box, fresh, creative — and profitable — thinking. If you believe your magazine media initiatives should be featured in the new edition, contact John Wilpers with your ideas.
The Innovations in Magazine Media Annual World Report gives publishers, editors, and ad directors a road map to the future with concrete, scalable, replicable, proven case studies of successful innovations.
The Innovations team are looking in particular for successful innovation in:
- Advertising: Native Advertising
- Advertising: Programmatic Advertising
- Advertising: Mobile Advertising
- Advertising: Digital Innovations
- Advertising: Print Innovations
- Analytics: Use of Big/Smart Data in Editorial and Advertising
- Augmented Reality
- Ecommerce
- Enewsletters
- Events
- Marketing
- Mobile: Content, Design, Apps v. Web, Tablets, etc.
- Paywalls
- Personalisation
- Print Innovations
- Revenue: Alternative Sources
- Video: Advertising, Editorial, Platforms, etc.
- Wearable Technology
Simply send 100-150 words summarising your successful and innovative project (if you have more than one success you’d like to submit, give us 100-150 words on each). In your summary, please describe the innovation and its financial or circulation or traffic or other impacts. We do not accept innovations whose success cannot be proven in numbers. If your innovation is accepted, the Innovations team will then contact you for more information via an email or telephone interview. Be sure to include multiple means of reaching you.
Are you looking for a strong message to head up an your in-house or client event? The team of Innovation International Media Consulting are available to present the FIPP Innovations in Magazine Media 2014 World Report at your next conference, seminar or workshop. Contact Helen Bland to get the ball rolling.
