return Home

PressReader acquires News360

Newspaper and magazine platform PressReader has announced its acquisition of News360. News360's technology analyses and attributes content from any given news story to more than a million distinct audience interests, and reaches more than 100M unique readers every month through its News360 app.

 

PressReader News360 ()

 

PressReader aims to advance its mission to support quality journalism and improve the way people discover stories by leveraging News360's two proprietary technologies — Natural language Processing (NLP) and NativeAI — within its consumer, publishing, and brand partnership products.

News360's NLP technology will be integrated into PressReader's aggregated platform of over 7,000 newspapers and magazines, allowing it to hyper-personalise the user experience by surfacing content relevant to each reader at the right time, in the right format, through the right channels.  

NativeAI will be made available to PressReader's publishing partners, giving them in-depth, actionable insights about their readers across all types of web presence, in terms of the content they want, the content they don't want, and the trending topics that garner the highest engagement.  NativeAI aims to help publishers make more informed decisions in real-time about what content resonates with their audience.

"In a world where news fatigue is a real and growing problem, and media literacy a global concern, it's more important than ever for people to have access to the trusted content they need in an engaging environment," said Alex Kroogman, CEO of PressReader. "By understanding each person's interests, and building advanced data science systems around content analytics, we will be able to give our millions of readers the trusted media they want, how they want it, when they want it, and where they want it, while building more audience intelligence into the data that drives our publisher and brand partnerships."

News360's staff of 30 employees have joined PressReader in their Vancouver headquarters.

"I've been extremely impressed with PressReader's extensive library of premium content, their distribution channels, and technology," said Roman Karachinsky, CEO of News360. "Together, these strengths create a unique opportunity to provide readers with the best content the world has to offer.  By merging PressReader with News360's NLP and NativeAI technologies, we'll be able to build highly intelligent products that bring the most important and relevant journalism to people around the world, and I'm excited to accelerate this vision together."

PressReader is a member of FIPP.

  • Future Media Group acquires W magazine from Condé Nast

    Future Media Group has acquired W from Condé Nast. The acquisition will bring W together with Surface and Watch Journal to form Future Media Group. The Group will continue to publish eight print issues of W annually while also expanding the brand's digital and experiential footprint.

    25th Jun 2019 Deals
  • Wainscot acquires B2B fashion magazines Footwear Plus and Earnshaw’s

    Wainscot Media, a provider of publishing and content marketing solutions based in the USA, has acquired 9Threads, publisher of two prominent B2B fashion magazines and its associated properties.

    28th May 2019 Deals
  • Meredith Corporation announces sale of Sports Illustrated to ABG for $110 million

    Authentic Brands Group (ABG), a global brand development, marketing and entertainment company, today announced that it has finalised the purchase of the intellectual property of Sports Illustrated from Meredith Corporation. This acquisition adds a new vertical to ABG's growing platform and portfolio, which currently generates over US$9.3 billion in global retail sales annually.

    28th May 2019 Deals
Go to Full Site