The title is the first ever paid-for print brand extension for the Dennis flagship title The Week. The new magazine is aimed at curious and smart 8-14 year olds who want to make sense of the world around them. The Week Junior launches on Friday 20th November, priced at £1.99.
The Week Junior is filled with information that explains news and events from a child’s perspective, and encourages them to form and share their own ideas and opinions. From news to nature, science to geography, and film to coding, it covers a huge range of exciting topics, and gives children the information they need, the way they want it: concise, colourful, immediate, exciting.
Since its launch in 1995, The Week magazine has sought to curate and distill the world’s most interesting and important news. The Week Junior takes on the same model as its parent title, bringing together a balanced and fascinating array of stories from around the world, in a safe, intelligent and accessible way.
The title will be edited by the highly regarded children’s magazines editorial expert Anna Bassi, who joins Dennis Publishing, having previously worked at Egmont, BBC and Eaglemoss, as well as playing a key supporting role on World Book Day. Anna will be managing a dedicated team of 10 editorial staff on The Week Junior.
Kerin O’Connor, Chief Executive of The Week said: “I’m extremely proud of The Week Junior’s development. We’ve been planning the launch for the last 12 months, speaking to children, parents and teachers to ensure we got this product just right. The feedback so far has been fantastic, and I’m convinced we’ve got a winner to add alongside The Week.”
Anna Bassi, Editor of The Week Junior, said: “I’ve been creating children’s magazines for more than twenty years and I can honestly say that The Week Junior is the most exciting launch I’ve ever been a part of. It’s a truly unique publication, its mission is to inform, engage, entertain and – ultimately – to empower young people to think for themselves. There are many opportunities for our readers to get involved too – I’m really looking forward to hearing what they have to say.”
The Week Junior will initially be available exclusively in Sainsbury’s stores, before going into national retail early next year.
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