Digital media consumption is booming as investment floods in
Here’s some good news for online publishers: People in the U.S. are consuming more digital media than ever before, and their appetite for it is only growing.
According to data from online measurement firm comScore, the total amount of time spent with digital media in the U.S. increased by a whopping 49% over the past two years, driven largely by the use of non-desktop devices.
Time spent with digital media on smartphones grew 90% between June 2013 and June 2015, comScore said, compared with a 64% increase on tablets.
Despite the common misconception that the desktop is “dead” and online audiences are rapidly “migrating” to mobile, comScore’s data imply that isn’t the case. In fact, total minutes spent consuming digital media from desktop devices grew 16% during the same period, suggesting mobile is adding to desktop media consumption, not replacing it.
Source: CMO Today, The Wall Street Journal
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