Don’t get caught in a vacuum as media lines blur
On 12 October, delegates will get together in Toronto, Canada for the opening of the FIPP World Congress, ahead of the two-day Congress programme where more than 80 speakers will candidly share insight on successes, lessons learned from failures and thoughts on the future.
The FIPP World Congress, including Worldwide Media Marketplace, FIPP Mobile and FIPP Innovation, takes place from 13-15 October.
Here are three reasons to join us in Toronto, afterall:
1. In-depth insights
The programme includes sessions on industry-wide trends and developments, company-wide innovation, transformation and business model developments, brand case studies and sessions focused on particular themes, ranging from content to advertising, B2B to brand internationalisation, mobile, social and video to print, paid content, subscription and membership models to e-commerce, events and more. See the programme here.
2. A melting pot of ideas
There is strength in diversity. With more than 80 speakers, from 17 countries and a range of businesses and expertise you will gain unique insights and valuable ideas from markets around the world. You will come away enriched, inspired and motivated with ideas. See the speakers here.
3. Engage with colleagues from around the world
Apart from the WMM on 13 October and opening and closing social events, there will be plenty of opportunities to network and socialise with your own and worldwide colleagues – dissecting what you have heard, building contacts and business relationships. See the companies who will have delegates at the Congress here.
In the news:
With ongoing change in the industry, delegates will have the opportunity to hear not only from speakers at the forefront of developments but also companies in the news. Take this as an example:
• Axel Springer acquires Business Insider. President of Business Insider, Julie Hansen, will be on stage at the Congress, where she is part of a panel on building brands across borders.
• 21st Century Fox acquires majority share in National Geographic. SVP of International Media at National Geographic, Yulia Boyle, will be on stage talking about how the brand wins across multiple platforms.
• Media General, Meredith to form Meredith Media General. Head of Meredith Investor Relations/International, Mike Lovell will be part of the same panel as Business Insider’s Julie Hansen (above).
• Pearson to sell FT Group to Nikkei. Yuko Tanaka, from Nikkei division Nikkei Business Publications, will be part of a B2B panel at the Congress, also including IDG and Grupo Cerca. Also hear from Canada’s Annex and Newcom in another B2B-focused session.
Mergers, transformation and innovation
Talking of acquisitions, delegates will also hear about media mergers, for example the story of Kadokawa Corporation from Japan, exactly one year on, presented by Kadokawa Corp chairman Tsuguhiko Kadokawa.
Interested to hear how Time Inc. is transforming and doing a little more than a year from listing independently? Joe Ripp, Chairman and CEO, will be in Toronto to share insights.
What makes for successful, digital transformation? Peter Kreisky, chairman of The Kreisky Media Consultancy, conducted original research on behalf of FIPP, speaking to more than 15 top CEOs from around the world. Hear the findings at the Congress. Innovation Media Consulting’s Juan Senor and John Wilpers will be there to share five worldwide magazine media innovations that have impressed them most this year.
In addition, the audience will hear from top business leaders at companies such as Atlantic Media, Axel Springer, Burda International, Edipresse, Editora Globo, F+W Media, H&H Media, Haymarket, Hearst, Immediate Media Co., India Today and Rodale.
Revenue strategies
Revenue strategies will never be far off the radar at the Congress: Among others, you will hear from Time Inc. UK’s Marcus Rich on how to best structure ad operations to meet today’s multiplatform demands. ComScore will be at hand to discuss advertising effectiveness. With media lines blurring, delegates will get insight into the thinking of agencies such as GREY (in a session with Cannes Lions’ Rob Dembitz), The&Partnership and Canadian telecommunications giant TELUS Digital. Blendle, PressReader and Vindicia will be on stage talking about paid content models, while, with membership models increasingly in the spotlight, Dow Jones’ Katie Vanneck-Smith will chart the “subscriber-to-member journey”. In a session dedicated to e-commerce, delegates will Mondadori’s Graziashop and Sanoma’s Fashionchick.
Pureplay brands, platforms and service providers
Want to get inside pureplay content businesses’ thinking? Apart from Business Insider, delegates will get insights from HuffPost, Politico, Buzzfeed and Slate. How about digital platforms and service providers? Adobe, Say Media, Chinese tech giant Tencent (incl. WeChat), Thought Industries, Unruly, Vimeo and Zinio will be among the speakers at the Congress.
Magazine media brands
Last but not least, delegates will hear from magazine media brands such as Allrecipes, BONA, Cottage Life, FLOW, ELLE, InStyle and StyleWatch, L’actualité, Organic Life, Paris Match, People, Top Gear and WatchTime.
The FIPP World Congress, including Worldwide Media Marketplace, FIPP Mobile and FIPP Innovation, takes place from 13-15 October – leaving very little time to book your place.
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