All magazine content will be produced by Egmont’s global content creation team, who are developing content for the global brands in Egmont’s publishing portfolio. The new launch will be supported by a marketing campaign across all the territories.
Emma Cairns Smith, global licensing acquisition director, Egmont Publishing, said of the collaboration: “Egmont is hugely excited about bringing these fun and colourful characters and their magical world of rainbows and cupcakes to life on the printed page.”
Harriet Murphy, head of global publishing for DreamWorks Animation said: ”Egmont houses great creative talents who have real in-depth knowledge of our brand and a truly innovative approach. The world of Trolls is vibrant and colourful and we look forward to seeing it translated from screen to page.”
Egmont Publishing is a member of FIPP.
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