Björn Vöhl, VP at Egmont Kids Media, Hong Kong, China attended FIPP’s Magazine Brand Management Certificate (MBMC) programme
in 2009 and explains how this journey helped to prepare
for his current role as vice president for Asia and Emerging Markets.
“I undertook the MBMC in 2009 when I was working as international executive project manager for Egmont in various operational and strategic projects. The programme was clearly spot on when it came to covering all parts of understanding and managing a publishing / media company. Starting from the role of a publisher and strategic topics the next modules dealt with more hands on topics such as finance/ sales and marketing. Also more intangible topics such as managing the team and leadership skills found their way into the programme. The additional modules on digital media and leveraging the brand rounded up a 360 degree insight into the publishing house of the future.
I very much liked the setup of having external specialists coming in as faculty which gave extra authenticity. Group and individual assignments were quite challenging but rewarding. The international participants from across a variety of countries and publishers opened my horizon to learn from best practices and failures. I am still in touch with some of my peers and enjoy exchanging views and practices in this invaluable network.
The programme is recommended to specialists who are about to take on a more general role in a publishing company, as well as to all executives in order to get an up-to-date overview and insight into modern magazine publishing.
Personally the MBMC helped me to prepare for my current role being in charge for all Asian and Emerging Markets Publishing activities of Egmont Kids Media”
Don’t miss out – book your place now on the 2014 MBMC which begins on 3 February 2014 – where we can help make sure you have all that you need to succeed in your business and your career.
MBMC is just the start of your journey – find out more about the programme at www.fipp.com/MBMC.
• FIPP member rate: £7,695 plus VAT
• Non-member rate: £9,895 plus VAT
For more information contact Jenny Stubbs.