Fairfax launches content creation studio
Director of content marketing for Fairfax, Simon Smith, will lead the studio and he told AdNews that the publisher has been looking at its content marketing strategy for some time, and now it’s capitalising on marketing demand with the creation of Made.
“Its exciting for us, we’ve been looking at the content marketing piece for the last eight to 10 months now at Fairfax, and looking at how do we offer that as a service to clients and agencies allowing them to become better story tellers,” Smith said.
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