Find out about the top media monetisation strategies from around the world

Congress top media monetisation strategies ()

It includes sessions on advertising, membership/subscription models and paid content (including video), licensing and syndication, and e-commerce and e-learning marketplaces, events and more.

More than 60 speakers from around the world will address the audience at the FIPP World Congress, taking place from 13-15 October 2015 in Toronto, Canada.

Register here to join 700-800 international delegates at the Congress

• See the programme here

Congress speakers subheader  ()


Marcus Rich, CEO of Time Inc. UK, will talk about the impact of developments such as programmatic and native advertising on ad operations, and how to best structure sales teams to deliver across all channels. Phil Thomas, CEO of Cannes Lions, will show how creativity in advertising helps drive business. Scott Button, founder and CEO, and Kenneth Suh, SVP global business development, at Unruly will talk about native video advertising at the intersection with mobile. ComScore will talk attendees through latest drives in ad effectiveness and the dangers presented by ad fraud. 

Subscriptions, membership and paid content

Katie Vanneck-Smith, chief customer officer and global MD International at Dow Jones, will talk about customer satisfaction and how to move audiences beyond “mere” subscriptions. Duco van Lanschot (Blendle), Nikolay Malyarov (PressReader) and Karl Nagel (Vindicio) will talk about different strategies to the development of paid content models. Richard Bloom, VP of Video on Demand and Partnerships at Vimeo, will talk about on-demand video, curated channels and monetisation.

Licensing, syndication and partnerships

There will be sessions on building brands across borders through licensing, syndication and partnership. Participants in these sessions include David Woodley (Time Out International), Hans Hamer (Axel Springer), John Harris (POLITICO), Julie Hansen (Business Insider), Kevin Delaney (Quartz), Koda Wang (HuffPost) and Mike Lovell (Meredith Corporation).


Zeno Pellizzari (Mondadori International) and Ellen Snijder (Sanoma) will talk about the development of ecommerce plays, the role of content, community and commerce in these plays, and why thinking like a retailer and not a publisher is crucial to success in this field. Barry Kelly (Thought Industries) will talk about the explosion in elearning and why publishers have an advantage because of their existing content can be leveraged in elearning marketplaces.


Frances Evans and Ian Levy (Burda International) will speak, among other things, to the potential of events as part of the overall revenue mix in vertical channels. Lena Yang, CEO of Hearst Magazines in China, will show how ELLE uses social media and live events as part of an O2O (online 2 offline) strategy to deeply engage and monetise audiences.


A crucial part in audience monetisation today of course lies in the practical application of audience data. Here delegates will hear from the likes of Tom Bureau (Immediate Media) and Jokke Nurminen (Engage Media CINT).

Join more than 60 other international speakers from around the world to get these and other insights at the FIPP World Congress in Toronto, from 13-15 October 2015.

Register here to join 700-800 international delegates at the Congress

• See the provisional programme here

If you have questions regarding the FIPP World Congress, contact Claire Jones and/or Natalie Butcher.

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