The marriage of licensor brand assets with local market conditions and licensee skills is where the “art” of the business of international magazine media publishing takes place.
Success depends upon the willingness of both parties to compromise, and to properly adapt the editorial and commercial elements to what readers and advertisers demand.
As the only event in the world designed for publishers who are interested in international licensing, joint ventures and syndication, FIPP’s Worldwide Media Marketplace brings together top executives from across the world with one aim in mind – finding the right partners with whom to do business.
The 12th WMM will be held in London, on 14-15 May 2013.
The WMM offers a platform bringing together out- and in-bound publishers; to meet, network, and DO business. In the exhibition theatre, delegates not only have the opportunity to engage with brand and content owners, but also with industry suppliers enabling cross-border publishing.
Go to www.wmm.net for more information on the event, to register as a delegate or for sponsorship and/or exhibition packages.
We will offer a free WMM licensing and syndication webinar closer to the event – details will be made available in due course.