FIPP Proof of Performance webinar to take place on Monday 17 June
New media devices and channels are transforming magazine media audiences to a remarkable degree. However, print remains an important platform from both an audience and advertiser perspective within this multi-platform environment.
These are some of the topics covered in FIPP’s Proof of Performance – Making the case for magazine media study to be discussed in a FREE WEBINAR on Monday 17 June 2013 at 3pm (BST).
Register for FIPP’s Proof of Performance webinar.
Presenting the webinar:
Esther Braspenning, international advertising resource manager, Sanoma Media, Belgium
Guy Consterdine, CEO of Guy Consterdine Associates, FIPP research consultant and author of POP
POP shows how magazine advertising – across print and digital channels – continues to drive advertising success, even in an era of media change. POP is an invaluable reference guide with case studies and data, put together from 110 evidence-based research studies from across the world, an essential tool for those in magazine media to use in the marketing of the ad sales effectiveness of their brands.
New media devices and channels and channels are transforming magazine media audiences to a remarkable degree. However, print remains an important platform from both an audience and advertiser perspective within this multi-platform environment. The report – POP – shows how magazine media, in print and on digital platforms, continue to thrive in an era of unprecedented media change.
Register for FIPP’s Proof of Performance webinar.
For further information including FREE downloads of POP plus infographics and PowerPoint presentations, go to the POP toolkit.
For printed copy orders visit: http://www.fipp.com/publications/proof-of-performance
For bulk prices for print editions contact Helen Bland.
