Over the years, online aggregators, RSS readers, and aggregation apps have become increasingly in vogue for consumers trying to sift through the avalanche for content relevant to their interests and lives.
One of the big online aggregators is, of course, Google News while Apple News recently launched to the anticipation of many (and if recent reports are to believed, with varied success). Remember the modest email newsletter, well that, of course, has also seen a revival in recent years.
So while “aggregation” as a concept is not new, it is still an area of interest to many a player, established media companies, and startups
Hear from Jan-Eric Peters, chief product officer of Axel Springer’s new
In the app world, Nuzzel has been a rising star. The app, launched in 2012, identifies the most shared articles by connections in your Facebook and Twitter feed. Users can set up notifications for real-time interaction based on interests or visit the app to catch up on the most shared stories at their convenience.
Nuzzel founder Jonathan Abrahams recently said they are in talks with publishers to figure out how to collaborate on content aggregation. Abrahams did not go into detail about the plans, but this may include some form of a widget on external sites.
Tapping into the newsletter revival, Nuzzel also launched a newsletter platform this fall. It collects a user’s five top stories, which can then be sent out with a short personal message to their own “subscribers”. In doing so, Nuzzel gives users the power to curate and share themselves. “We are expanding beyond a personal consumption experience to also being a platform where people can share stuff,” according to Abrahams.
On the publisher side, Axel Springer is working on its content aggregation app called “
Content-driven newsletters have had a great run in especially niche markets, serving as the information source and sort of “trade publication” for many industries. These emails often generate high opening and click through rates, but recent times have seen a newsletter revival among more general news providers too – many with great success.
On the startup side, media startup “The
The target audience
For Atlantic-owned business news site Quartz, their email newsletter, the Daily Brief, is a significant component of its offering. To do so, Quartz has editorial teams in different time zones, curating news for the Daily Brief, which is sent out in the mornings. As of mid-2015, it had 130,000 subscribers and an open rate of up to 50
Reddit and Upvoted
Reddit launched way back in 2005 but has scaled significantly in recent years. In October, the San
The platform players
While social media Facebook and Twitter pretty much relied on algorithms in the past, they have come to appreciate the human editor.
Twitter recently introduced “Moments”. These “Moments” are collections of tweets, multimedia and article links referring to breaking
There are also
Meanwhile, Google’s “Accelerated Mobile Pages” is considered a more publisher-friendly version of an open article format. It is open source technology works with Wordpress and other platforms and can be integrated not only in Google search results but other apps as well.
One of the earliest forms of content aggregation are of course RSS feeds. When Google shut down its RSS Reader in 2013, many people predicted the death of RSS. Though according to popular RSS reader Feedly that has not happened. By early 2015 it has some 50,000 paid subscribers.
The company recently introduced “Shared Collections”, another service aimed at paying customers who use Feedly in the workplace. With collections, teams are able to aggregate and share information on various topics and projects they are working on. It has
Publishers also use the Feedly to build relationships with its most engaged readers. Feedly users read 200 stories per month, 60
All of this is a good sign for traditional media. Collecting and curating content has always been the media mainstay for the new world of content consumption is not only about producing content, but also about disseminating relevant content in the most convenient way to users.
Major publishers are getting involved in projects and with their own initiatives, but even smaller ones can benefit from the trend. The cost of reaching audiences has come down, and there is an array of options to build
More like this
FIPP and VDZ’s Digital Innovators’ Summit 2018 takes place Monday 19 and Tuesday 20 in Berlin. If you were unable to make it to Berlin, here are some ways you can follow news from there.18th Mar 2018 FIPP News
FIPP Insider is an opportunity to learn, share intelligence and network with media colleagues. It is an investment of only a few hours out of the office for what could make a world of difference in your business tomorrow.7th Mar 2018 FIPP News
The 6th FIPP Asia international conference and exhibition will take place from 14 to 16 September 2018 in Wuhan, China, co-hosted by FIPP, the China Periodicals Association and the Hubei Administration.25th Feb 2018 FIPP News
It’s been another year of rapid change and innovative publishers continue to assemble a quiver full of new solutions to drive their businesses forward – something that becomes apparent when you page through the new 2018/19 edition of Innovation in Magazine Media 2018-2019 World Report, launched today at Digital Innovators’ Summit (DIS) in Berlin.19th Mar 2018 Features
From being described as an “internet midget” losing hundreds of millions a mere 17 years ago, Axel Springer managed to rebuild itself into a digital publishing powerhouse. Dr. Andreas Wiele, President Classifieds and Marketing Media at Axel Springer, Germany, explains how the German media giant faced off a near death experience.20th Mar 2018 Features
Maureen Hoch, editor of Harvard Business Review’s HBR.org on Monday provided insight into the experimental work HBR has been doing with new media formats in the past year to reach and engage audiences, including subscribers, in new ways.19th Mar 2018 Features
In a world where content distribution has gone digital, we are witnessing the death of industrial marketing - paving the way for the Amazonification of media: a digital environment were the gap between inspiration and transaction will be closed down almost completely, says Troy Young, Global President, Hearst Digital Media, USA.19th Mar 2018 Features
With countless publishing brands battling to maintain cash-flow and build a solid business model, many are pinning their hopes on building subscription businesses. During this week’s Digital Innovators’ Summit (DIS) in Berlin the topic proved to be a recurring theme.20th Mar 2018 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next