If your company is in the business of targeting millennials particularly interested in business and technology, then chances are you already know a good deal about Cheddar. The live and on-demand video news network that focuses on covering innovative products, technologies and services, launched in the US a couple of years ago with the aim of filling the void of business news for young people.
The company's executive vice-president, Melissa Rosenthal spoke at DIS2018 (Digital Innovators’ Summit). Below she shares with us her DIS experience and provides a quick update on latest Cheddar developments.
DIS is back in Berlin on 25-26 March 2019. Now is your opportunity to sign up at a huge discounted rate with our 2019 pre-agenda offer, ending next week! Sign up today to save €200 per person on last chance rates.
Back to Melissa...
The event was overwhelmingly a positive experience. It was great being able to connect with thought leaders outside of the US and hear their take on the industry we are trying to disrupt.
The reaction was great. I received a ton of follow up notes on LinkedIn from many individuals who watched my presentation. No new business as of yet, but great to make these connections.
Yes, Cheddar has grown significantly since I spoke. We have launched on YouTubeTV and Hulu Live, and we have acquired MTV Campus Network from Viacom. This effectively makes us the largest millennial/ college post-cable network in the US. You can read more about Cheddar here.
Join us for DIS2019, 25-26 March, in Berlin. Sign up today to save €600 on your ticket (the pre-agenda offer expires soon). If you are not familiar with DIS, you can find out more here: innovators-summit.com.
We hope to see you there!
More like this
MPA, the US Association of Magazine Media, was presented with a gold and a silver award from the FIPP Insight Awards.11th Feb 2019 FIPP News
The FIPP World Media Congress Super Early Bird offer, saving you more than US$1,000 per ticket on final rates, ends on 28 February.6th Feb 2019 FIPP News
Today is your last chance to save €400/ticket to attend DIS 2019, taking place on 25-26 March in Berlin, Germany. Our exclusive Early Bird offer ends today.31st Jan 2019 FIPP News
That is to register for DIS 2019 (innovators-summit.com) before the deadline for our Early Bird rate, which ends tomorrow 31 January.28th Jan 2019 FIPP News
One of the big media events of last year was the announcement of the launch of Tortoise - the ‘slow news’ startup helmed by a quartet of high profile execs. Between them, ex BBC News Director James Harding, former Dow Jones president Katie Vanneck-Smith, independent director, Ceci Kurzman, and former US ambassador to Sweden Matthew Barzun hope that they can disrupt the the way people consume news by delivering it a more thoughtful, less instantaneous way.18th Feb 2019 Features
'Netflix for news', 'Spotify for magazines'... no matter what you might like to call it, Apple’s plans to launch a premium version of Apple News to include a large bundle of magazine content remains controversial. Not least because the smartphone maker wants to keep roughly half of the profit.20th Feb 2019 Features
“That’s what I thought. I’m ready for this. And I was excited. I had spent five years in digital; I was excited to be able to return to the media I had fallen in love with, which was print. That was the thing that defined my decision to become a magazine person in the first place. I had been a maniacal print obsessive for my whole childhood. And spending those years in digital really helped me have perspective on consumers and consumer behaviour.” - Kate Lewis, chief content officer, Hearst Magazines14th Feb 2019 Features
Bloomberg Media’s innovation department, BHIVE, recently revealed the results of a study into the habits of different types of news consumers. Here, we talk to Karen Johnson, head of design research for BHIVE at Bloomberg Media, about the research.18th Feb 2019 Insight News
For prominent publishers who boast large and successful magazine brands, licensing content is often a core part of their revenue generation strategy. However, as the type of content those brands create has evolved, so has the nature of the deals.18th Feb 2019 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next