The first ever global research on native advertising in the magazine industry was just released showing rapid growth in the field. According to the report, Native Advertising Trends 2016 - The Magazine Media Industry, 79% of publishers worldwide expect to grow their 2016 native advertising revenues compared to last year.
Native advertising is really taking off. It will almost double its share of the overall advertising revenues in the magazine publishing industry to 33% in 2018 up from 19% in 2015,” said Jesper Laursen, founder and CEO of Native Advertising Institute (NAI).
The recent report was compiled by Native Advertising Institute in collaboration with FIPP - the network for global media. The goal is to bring more facts to the table.
“The growing importance of native advertising and the opportunities, challenges and threats it generates for the magazine media industry is creating a wide-ranging debate. It’s important, therefore, to get more facts and data than emotion and opinion into the argument and that is why FIPP has joined with the Native Advertising Institute to establish benchmarks and trends with the first Native Advertising Trends Report,” explains Chris Llewellyn, president and CEO of FIPP.
140 magazine media executives from 39 countries took part in the survey making it the largest, most comprehensive report ever on the magazine media industry.
“Native advertising is one of the hottest topics in the publishing industry at the moment. We’re seeing massive budgets being poured into the field and with that a massive need to find out what works and how,” says Jesper Laursen.
Some of the key findings in the report:
● 52% already offer native advertising and another 37% are likely or even most likely to add it to their advertising or service options
● In 2018 publishers on average expect that 33% of their total advertising revenues will come from native advertising
● 16% have received customer complaints as a result of native advertising
For further information about the report contact:
Jesper Laursen, Native Advertising Institute
Helen Bland, FIPP
About Native Advertising Institute
Native Advertising Institute is an independent institution on a mission to help publishers, brands and agencies become successful with native advertising. NAI publishes a blog, conducts research and hosts the biggest native advertising conference in the world called Native Advertising Days.
More like this
The website for the 42nd FIPP World Media Congress in Las Vegas, USA is now live along with our Super Early Bird offer with savings of more than $1,000 per ticket on final rates for individual bookings!16th Jan 2019 FIPP News
Launched in 2007, DIS (Digital Innovators’ Summit) is a premium international media innovation bringing together delegates, speakers and sponsors from around the world.7th Jan 2019 FIPP News
The media industry has recently lost two well admired leaders.3rd Dec 2018 FIPP News
Less than 24 hours remain for you to book your DIS2019 (Digital Innovators’ Summit) tickets at our discounted pre-agenda rate, offering savings of €600/ticket.30th Nov 2018 FIPP News
Spinning off a monthly print magazine in 2017 to create an additional revenue stream for Italy’s hugely popular cooking website, Giallo Zafferano, was such a significant success that it sold 2.5 million copies in the first year, says Daniela Cerrato, head of digital product marketing of the Italian magazine division at Mondadori Publishing Group.7th Jan 2019 Features
In this industry, change is constant. Though, over the last number of years, we've seen increasing numbers of mergers and acquisitions on the media landscape. 2018 was no different, with magazine media marketplaces restructuring, consolidating and diversifying.7th Jan 2019 Features
Chronicling the nation’s issues, events and history as it happens, Time magazine shies away from nothing and creates emotional impact in an instant. Time magazine is known for its iconic covers, something D.W. Pine, Time’s creative director, recently called “one of the most iconic pieces of real estate in journalism.”14th Jan 2019 Features
One of the greatest successes born from the new Thomas Cook Media and Partnerships division within the Thomas Cook travel agency was the rebirth of the printed magazine, The Excursionist, originally founded in 1851. Speaking at FIPP Insider in London, Ed Marr, group head of commercial publishing, media and partnerships at Thomas Cook Group, explained how an integrated multi-channel media offering within the holiday retail company made this possible.14th Jan 2019 Features
As we near the midpoint of the Trump presidency, The Atlantic has cataloged the 50 most norm-bending moments of the administration, analysed by 50 of The Atlantic’s writers and contributors. The digital report, “Unthinkable,” enumerates the incidents that would have been unimaginable under most any previous US president, Republican or Democratic.14th Jan 2019 Industry News
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next