FIPP Insight Special Report: An in-depth look at the FIPP World Congress 2015 themes
“We are in the most exciting time for content producers in the history of media!”
The most memorable quote from the keynote speech at the 2015 FIPP World Congress in Toronto came from industry veteran Joe Ripp, chairman and CEO, of legacy magazine company Time Inc.
If the Digital Innovators’ Summit in Berlin in March 2015 illustrated that multi-platform offerings from publishers were starting to bear fruit, the FIPP World Congress in Toronto highlighted that the rate of change was speeding up. But also that publishers who had began to make the cultural shift from print to multiplatform, were now starting to see a wealth of opportunities in both content creation and monetisation of that content starting to emerge.
The main event took place on 13-15 October in Toronto, Canada and included a number of ancillary networking events, such as a country-themed barn dance and an evening at Toronto’s key landmark – the CN Tower.
Overall, the main story of the FIPP World Congress was the way in which publishers are continuing to discover new ways of engaging and monetising audiences. There was a palpable air of optimism among the delegates, reinforced by a series of inspiring presentations and case studies from the stage.
This report, compiled by Ashley Norris, highlights some of the key discussions in Toronto included the following sections:
1. Data/Consumer focus
2. Multiplatform
3. Culture trumps strategy
4. Content innovation
5. Integrated platforms
6. Video
7. Revenue streams
Download the full FIPP World Congress report from the FIPP Insight Resources Library
View speaker session videos on the FIPP YouTube channel
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