Meredith’s Liz Vaccariello will invite attendees to ‘Meet the Parennials’ – the millennial parent demographic whose unique characteristics separate them from previous generations. Editor in chief of Parents Magazine in the USA, Vaccariello will explain how an improved understanding of their target audience has shifted the focus and content of the title with outstanding results.
D.W. Pine calls the cover of Time Magazine one of the most iconic pieces of real estate in journalism. Time’s creative director, Pine has designed, conceived and produced hundreds of covers over the last decade and knows exactly what works within the famous red border. In his session, he’ll unpack what makes an award-winning cover design.
Canadian entrepreneur and media innovator, Tyler Brûlé will share the story of London-based Monocle and the importance of independence to its development. Since launching in 2017, the brand has grown to include a radio station, retail shops, cafes and an ecommerce platform alongside the original print magazine.
Clarissa Moughrabi, head of market research at Axel Springer in Germany, will consider how ‘conscious reach’ sets magazine media apart from the rest. CEO of Associated Media Publishing, South Africa’s leading publisher of women’s titles, Julia Raphaely will present insights on the related challenge of keeping print magazines in the spotlight.
Key to the future of the media industry is tackling the opportunities and challenges presented by AI. To discuss the topic, Lindsay Silver, VP of Product at Condé Nast and Tor Jacobsen, SVP Consumer Marketing Revenue at Schibsted will join a panel discussion chaired by World Newsmedia Network CEO, Martha Stone Williams.
Hosted by James Hewes, president and CEO of FIPP and chaired by MPA president and CEO, Linda Thomas-Brooks, the Congress takes place from 12-14 November 2019 in Las Vegas. Early bird registration is open until 31 May.
More like this