Five New Year’s resolutions to improve the performance of your digital publishing app
Apps are all around us and given the fact that both Apple and Google are doubling down on app technology, you need to make sure yours are performing as well as they possibly can. It’s not good enough to throw together an app, chuck it into a store and hope they’ll all come running. You need to put some real effort in. So here are five handy tips to make sure your apps are singing in the new year.
Tell people about it
If your readers don’t know your app exists then they’re not going to go looking for it. Spend real money on marketing your app – whether that’s house ads in your print edition, or digital marketing on your web properties. Or, god forbid, actually spend money on AdWords and other paid digital marketing channels. Your app is like any other product, you have to invest in telling people about it if they’re going to use it.
Get your content out there
There’s a proliferating array of distribution channels emerging for your content, from your website, mobile web and your app, as well as an ever growing set of platform-based content apps such as Apple News, Google News, Facebook Instant articles, Snapchat Discover and on and on. The trick is to use these third party channels to get your content seen, and then drive your readers into your own properties where you can properly control how you engage with them. If you’re clever, in one step you can send new readers from someone else’s service right into pages deep your app.
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