Folio interview with Duncan Edwards, president and CEO, Hearst Magazines International
Folio interviews Hearst Magazine International’s president and CEO, and FIPP Management Board member, Duncan Edwards about the company’s international partnership with Bauer Media Group and Lagardère Active to launch Elle in Australia.
The brand footprint of Hearst’s Elle magazine just got a little bigger. The publication, which already has a global circulation of 6,560,000 and 21 million readers across 44 editions, is launching in Australia as part of a partnership with Bauer Media Group and Lagardère Active.
Here, Folio: catches up with Duncan Edwards, president and CEO of Hearst Magazines International, to get the details on the partnership and a sense of where the international magazine market is headed next.