Forbes launches data analysis platform
The Forbes Executive InsightCenter is expected to help business executives find meaningful insights to make better, evidence-based decisions, as well as highlight previously unknown insights about companies’ customers, competitors, the marketplace, economy, and future consumer spending plans, giving executives a competitive edge in an ever-changing marketplace.
Bruce Rogers, chief insights officer, Forbes, said: “By having this information at their fingertips, senior management teams can quickly assess the pulse of the marketplace and make decisions based on evidence rather than gut instinct.”
The available data sets will be customised for each user’s needs and tailored for any industry. The cloud-based platform pulls together data from multiple sources, including a proprietary data warehouse incorporating monthly data on consumer buying trends and attitudes from Prosper, Forbes Insights as well as the US government.
