Free webinar to present Proof of Performance v2: making the case for magazine media

FIPP will launch the second Proof of Performance: making the case for magazine media report at a webinar taking place on Tuesday 4 November at 3pm (London/GMT).

Sign up now for the FREE POP v2 launch webinar: 4 November 2014, 3pm GMT/London time.

Presenting the webinar will be author of POP, Guy Consterdine, FIPP research consultant and Esther Braspenning, chairman, FIPP Research Committee and media knowledge manager, The Ppress, Belgium.  

FIPP’s Proof of Performance (POP) sets out to make the case for magazine media. The new update – v2 – will be published on 4 November 2014. 

A great deal of new research has been published in the two years since POP appeared, making the case for magazine media even more persuasive  – including much evidence about publishers’ digital platforms. POP set out the research-based evidence from all over the world proving the effectiveness of printed and digital magazine content. POP is an invaluable tool for all publishing company staff and everyone involved in planning, buying, selling or evaluating marketing campaigns. In particular it can be used to promote the strengths of magazines and to reach agencies and advertisers with critical information about the value of advertising in magazine media. Download the current edition from FIPP Insight.  

Save 10 per cent by pre-ordering

Ideal as a hand-out for presentations to advertisers and agencies or at your industry or company events, you can pre-order copies now, saving up to 40 per cent on bulk orders (received before 1 October 2014). Download order form here.

Read more about this edition of POP in a piece by Guy Consterdine for FIPP’s Magazine World

Sign up now for the FREE POP v2 launch webinar: 4 November 2014, 3pm GMT/London time

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