Presenting the webinar will be author of POP, Guy Consterdine, FIPP research consultant and Esther Braspenning, chairman, FIPP Research Committee and media knowledge manager, The Ppress, Belgium.
FIPP’s Proof of Performance (POP) sets out to make the case for magazine media. The new update – v2 – will be published on 4 November 2014.
A great deal of new research has been published in the two years since POP appeared, making the case for magazine media even more persuasive – including much evidence about publishers’ digital platforms. POP set out the research-based evidence from all over the world proving the effectiveness of printed and digital magazine content. POP is an invaluable tool for all publishing company staff and everyone involved in planning, buying, selling or evaluating marketing campaigns. In particular it can be used to promote the strengths of magazines and to reach agencies and advertisers with critical information about the value of advertising in magazine media. Download the current edition from FIPP Insight.
Save 10 per cent by pre-ordering
Ideal as a hand-out for presentations to advertisers and agencies or at your industry or company events, you can pre-order copies now, saving up to 40 per cent on bulk orders (received before 1 October 2014). Download order form here.
The way industries respond to a crisis determines how they will respond to a disaster in the future. The impact of Covid-19 on publishing has brought with it an existential crisis for many. It has also brought innovation and resilience.
With coronavirus lockdowns around the world beginning to ease, the global public health conversation looks set to turn back towards climate change. Here, we look at how some of the world’s leading media companies are playing their part through sustainable practices.
Former professional tennis player and now CEO and Chairman of the Executive Board of Ringier AG, Marc Walder, is among the now more than thirty speakers already confirmed for the 43rd FIPP World Congress.