Actually, as data compiled by Nielsen for their 2016 Social Media Report shows, it’s their predecessors, members of the Generation X, who are the more prolific social media consumers.
Of the 168 hours in the week those between 35 and 49 years of age spend 31 hours and 40 minutes consuming media on average. They devote close to 7 hours of that time to social alone, almost 40 minutes more than the average millennial. However, if you look at it from the percentage perspective the average millennial devotes more of his media time to social, 24 per cent, 2 percentage points more than his Gen X equivalent.
More like this