As with other international Gala editions, the Greek edition is based on a local-hero approach. The magazine focuses on local and international celebrities as well as lifestyle, fashion and beauty.
The launch in Greece is accompanied by extensive marketing measures in print, TV, radio and on social media.
Daniel Gesse, deputy head of international brands and licenses at G + J Brand Business, says: “With the Gala license in Greece, we are continuing the internationalisation of the Gala brand, with the premium people and lifestyle magazine now appearing in five countries. With Proto Thema, we have an experienced local partner who has already successfully issued licenses for brands such as Marie Claire, Car and Olive.”
Nikos Anastasopoulos, deputy head of finance and publishing sector at Proto Thema, added: “Proto Thema which in Greece is identical with innovation, and always identified with high quality brands and content, chose to cooperate with the Gala brand, a title synonym to class. We believe, in order to continue to be influential, print publications must provide their readers with valuable brands and contents.”
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