The brand has teamed up with Baltic Publishing Group in Latvia and Awesome Media in the Middle East to launch the new editions. In the two years since its UK launch, Forever Sports magazine experienced a rise from a debut ABC of 62,277 to 104.974 for Jul-Dec 2015 15.
Awesome Media will print the Middle East edition in both English and Arabic. Launching in May, it will reach an audience of 20,000 in UAE, Kuwait and Saudi Arabia.
The Latvian deal will see Baltic Publishing Group mirror the UK Forever Sports model by teaming up with Sportland, Sports Direct’s retail partner in the region to magnify copy sales and maximise advertising revenue.
Rachel Marks, publisher of Forever Sports, said: “Interest from global license partners is an incredibly positive reflection on the editorial product we have created over the past two years, showing the global appeal of the content. Being able to replicate our UK business model through the partnership with Sports Direct also allows our license partners to hit the ground running with a strong distribution network and drive commercial revenue.”
Alastair Lewis, Haymarket Consumer Media’s international director, said: “I’m delighted that we will be launching Forever Sports into two new markets. It’s great to be extending our partnership with Baltic Publishing Group in Latvia, following their hugely successful license of WhatCar? in the region. We also welcome the introduction of Awesome Media into the arena.
“This new dual-language print partnership is a great example of the new ways we are now working with partners around the globe to extend our brands and take our content to new audiences.”
Haymarket is a member of FIPP.
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