Hearst Bauer Media launches ELLE in Australia
Hearst Bauer Media, a joint venture between Australian publisher Bauer Media and the US publisher Hearst Magazines International has launched ELLE in Australia.
This new international edition of ELLE takes the total number of editions to 44 worldwide. ELLE Australia launched on 23 September.
François Coruzzi, executive vice president international, Lagardère Active, France said: “We are extremely proud of the launch of this edition of ELLE in Australia. This market is rapidly growing and is very dynamic in fashion and beauty areas. This new edition of ELLE will benefit from the power of our international network to establish its success.”
Matt Stanton, CEO, Bauer Media said: “ELLE is a magazine brand that is right for the times – and for readers and advertisers. In addition to the printed magazine, the ELLE brand will be launched across multiple platforms inclusive of events, website, applications and mobile.”
Duncan Edwards, president and CEO of Hearst Magazines International, said: “The launch of ELLE in Australia brings together two of our most important partnerships; with Bauer Media (formerly ACP) in Australia and with ELLE globally. Hearst is already the publisher of ELLE in 16 markets and we are delighted that Australia will be added to this list. Our team is the best in the business and will bring a fantastic edition of ELLE to the readers and advertisers in the Australian market.”
