Hearst Shkulev Ukraine partners with Magzter for digital expansion
Magzter has been already digitally publishing the titles of Hearst Magazines from the US, UK and Spain as well as Hearst Shkulev Media from Russia.
Anna Tolstykh, Marketing and Business Development Director, Hearst Shkulev Ukraine, said: “We have been working with electronic versions for 4 years on Ukrainian market. Magzter has given us the opportunity to sell our Ukrainian versions of ELLE, Cosmopolitan and Harper’s Bazaar magazines worldwide. For us it is a good challenge to understand the perception of Ukrainian versions of magazines on International markets and a good opportunity to reach Ukrainian audience that live abroad. We believe that Magzter could help us to widen our audience and increase our earnings from digital subscriptions.”
Girish Ramdas, CEO, Magzter Inc., said: “Hearst Shkulev Ukraine brings some of the most renowned international magazine brands like Cosmopolitan and Harper’s Bazaar to Ukrainian readers in their native language. We are quite excited to partner with a like-minded publisher, who feels that superlative content should be available to everyone across the world without any geographic barriers.”
Vijay Radhakrishnan, President, Magzter Inc., said: “We share a very good relationship with Hearst Magazines and we are now excited to welcome the latest publisher from the Hearst family, Hearst Shkulev Ukraine, to Magzter. Both Cosmopolitan Ukraine and Harper’s Bazaar Ukraine are best-selling titles in Ukraine, and with Magzter’s digital platform, these magazines are all set to reach all over the world.”
Hearst Shkulev Ukraine is a member of FIPP.
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