Hubert Burda Media to launch Harper’s Bazaar in Germany
Hubert Burda Media will launch a German edition of Hearst’s Harper’s Bazaar, premiering with its first edition later on this year.
Harper’s Bazaar Germany will then publish monthly starting in Spring 2014. The magazine will launch with an initial print run of 150,000 copies. The magazine is published in German with a cover price of €5.
Duncan Edwards, president of Hearst Magazines International said: “Harper’s Bazaar is a global luxury brand: A fashion authority with a smart, sophisticated editorial point-of-view. We’ve recently launched editions in Spain, Argentina, Brazil, Vietnam and Poland, and we’re pleased to partner with Hubert Burda Media to bring Bazaar to Germany.”
“Launching Harper’s Bazaar in Germany reinforces our collaboration with Hearst and enriches our portfolio with a powerful global brand,” said Manuela Kampp-Wirtz, managing director of the Burda Style Group. “I am delighted to bring the magazine to the German market.”