Immediate Media’s Olive launches interactive iPad edition

Immediate Media’s Olive magazine has launched of a fully-interactive app for its next issue, which went on sale on 23 May with a trail cover price of £0.99.
The newly-designed edition is aimed at working well in both the print and digital formats, with olive’s first fully interactive issue for the iPhone and iPad now available from the Apple App Store.
The app has been published by Immediate’s in-house app publishing system and features a host of interactive content.
In print, the magazine is moving to 13 issues published per year with a new Summer issue, followed by the July issue on sale at the end of June. Some of the key editorial changes include:
Some of Olive’s interactive highlights include: recipe cards, videos, galleries and panoramic images.
Simon Carrington, publisher, Immediate Media, said: “We are confident after months of planning, that our new interactive version will appeal to our tablet-owning readers and we look forward to the magazine’s continuing success.”

Your first step to joining FIPP's global community of media leaders

Sign up to FIPP World x