CDS Global and Zeddit announced a strategic technology partnership in the UK and Australia to provide advanced subscriber conversion capabilities for print magazine publishers. The partnership will focus on improving the conversion of visitors to magazine websites into subscribers for CDS Global clients.
The direct connection between Zeddit’s technology and CDS Global’s customer solutions allows publishers to quickly optimise the targeting and acquisition of subscribers from their websites.
Magazine publishers continue to explore innovative ways of growing their subscriber numbers as retail sales and advertising revenue remain under pressure. The use of data to create targeted, behaviour-driven subscriber acquisition strategies at scale via their websites can help publishers add an important channel to their direct marketing.
“I am delighted to be working with Jonathan and his talented team. The technology they have developed will drive subscription sales and supports our strategy of working with progressive partners and using innovation to help publishers,” said Mark Judd, managing director of CDS Global UK and Australia.
Zeddit’s technology focuses on getting magazine content in front of the right people more often and optimising the conversion of website visitors into magazine subscribers. Moving to personalised subscription offers for website visitors based on a range of attributes has substantial potential to unlock revenue from anonymous traffic. This new partnership will bring Zeddit services directly to CDS clients delivering new opportunities to widen the top of the funnel and lower CPA.
“By partnering with CDS, Zeddit is helping to improve subscriber conversion for the magazine industry,” said Jonathan Harris, CEO/founder, Zeddit. “Combining our technology with CDS’s world class business processes means that together we can extend the reach of our innovative solutions.”
More like this
WoodWing announced the appointment of Ross Paterson as the company’s new chief executive officer. Effective 1 June, Paterson succeeded Jan de Roos, who prepared the company for the next phase of growth.13th Jun 2018 Industry News
Meredith's Food & Wine will be taking its editorial operations on the road this year with the creation of the Food & Wine Aspen Studios at the brand's Classic in Aspen, June 15 -17. This is the first time F&W is developing a mobile studio and content hub outside of the Birmingham or New York offices.12th Jun 2018 Industry News
The Alliance for Audited Media and MPA—the US Association of Magazine Media have partnered to integrate the MPA Magazine Media 360° Brand Audience Report directly into AAM Brand View. The report data, which is featured on a new Brand View tab called MPA MM360°, is ready for activation in the profiles of all AAM clients who also participate in the MPA MM360° report.11th Jun 2018 Industry News
Time Inc. UK has rebranded today as TI Media and is unveiling its new logo following a vote by employees to decide the winning design.11th Jun 2018 Industry News
In an effort to cast light on the success media are enjoying in the digital subscription arena, FIPP has created the first Global Digital Subscription Snapshot. Covering nearly 10 million digital subscriptions by title, the report finds that paid content success requires investment, intelligent application of analytics, an understanding of the local market and leveraging the emotional connection to a brand.11th Jun 2018 Insight News
The Hong Kong based South China Morning Post sits in the unique position of reporting on mainland China while being viewed as a predominantly foreign organisation by the state. Here, we speak to CEO Gary Liu about transitioning to digital, creating user-friendly content, and operating within China’s press restrictions.11th Jun 2018 Features
Aside from Snapchat’s lackluster user growth and Facebook’s seemingly successful strategy of copying anything that Snapchat does well, there’s growing concern about the platform’s appeal to marketers (and hence its monetisation prospects).11th Jun 2018 Insight News
Hearst Made, the in-house content marketing agency of Hearst UK, has produced a series of TV and digital edits for the launch of the summer fashion range of George, Asda's clothing line.11th Jun 2018 Industry News
Condé Nast released the results of a study commissioned in partnership with Tapestry, a research firm with specialisation in the consumer decision journey, which explored the crucial role and timing of influence in the path to purchase, and further examined the value of Condé Nast in the decision making process.13th Jun 2018 Insight News
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next