Within an increasingly cluttered digital media environment, magazine publishers need to provide a highly personalised experience to keep readers engaged. DC Thomson have worked with Better than Paper to develop innovative news apps for three of their key titles - Aberdeen Daily The Press & Journal, Dundee Daily The Courier and Energy Voice magazine.
Kirsten Morrison, head of digital at DC Thomson commented: “Better than Paper played a key role in underpinning our publishing operations and helping us deliver unique, digital subscription models across regional titles , I would recommend Better than Paper to other publishers seeking innovative tech that can give them a competitive edge".
This approach gives readers the opportunity to personalise content they view, receive news in real-time, access content offline, and enables DC Thomson to create more compelling value for readers to help them thrive in the UK publishing sector. Innovative technology platforms will significantly drive value and reward traditional digital magazine publishers. Hold the Front Page recently featured Better than Paper’s work with DC Thomson, read all about it here.
Better than Paper is a FIPP member.
More like this
On 29 November Readly announced its entry to the Netherlands and further expansion of operations throughout Europe.10th Dec 2018 Industry News
Cosmopolitan has announced a competition in partnership with flatshare site SpareRoom to offer four individuals a month-long paid scholarship with central-London accommodation included.6th Dec 2018 Industry News
TI Media's Wallpaper* has announced a raft of key team changes.6th Dec 2018 Industry News
Media24 has added its titles to Magzter Gold, the "all-you-can-read" subscription which offers unlimited access to 5,000+ magazines from around the globe.27th Nov 2018 Industry News
By using the fundamentals of legacy storytelling, one of the oldest magazines in France, Paris Match, has become one of the most popular brands on modern platform, Snapchat Discover. Marion Mertens, digital editor in chief at Paris Match, explained how they managed to pull this off at the recent FIPP Insider event in Paris.3rd Dec 2018 Features
In the year since Dailymotion pivoted to a premium viewing experience for consumers, Vivendi's video-sharing website has seen an increase in audience growth, doubling year over year.3rd Dec 2018 Features
The media industry has recently lost two well admired leaders.3rd Dec 2018 FIPP News
We’ll soon be looking back on the year that was, and analysing some key trends to watch in 2019. But before we do, November was a busy month, so let’s take a deep dive into some of the leading media tech trends to hit the headlines and influence the industry in recent weeks.3rd Dec 2018 Features
The last decade has been a fascinating one for women's mainstream media. Established titles have undertaken the shift from print to digital and in some instances have pioneered new ways of engaging their audiences.10th Dec 2018 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next