Within an increasingly cluttered digital media environment, magazine publishers need to provide a highly personalised experience to keep readers engaged. DC Thomson have worked with Better than Paper to develop innovative news apps for three of their key titles - Aberdeen Daily The Press & Journal, Dundee Daily The Courier and Energy Voice magazine.
Kirsten Morrison, head of digital at DC Thomson commented: “Better than Paper played a key role in underpinning our publishing operations and helping us deliver unique, digital subscription models across regional titles , I would recommend Better than Paper to other publishers seeking innovative tech that can give them a competitive edge".
This approach gives readers the opportunity to personalise content they view, receive news in real-time, access content offline, and enables DC Thomson to create more compelling value for readers to help them thrive in the UK publishing sector. Innovative technology platforms will significantly drive value and reward traditional digital magazine publishers. Hold the Front Page recently featured Better than Paper’s work with DC Thomson, read all about it here.
Better than Paper is a FIPP member.
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