return Home

Future partners with mobile brand Honor to produce World Cup focused content

Future plc logo ()

Future's TechRadar is working with mobile brand Honor, to produce a suite of articles capturing the spirit of the World Cup and the best technology around it.

TechRadar has already kick-started the social campaign which runs from the 30th of May until the 29th of June. The website’s journalists will be creating a hub of 30 articles centred around the World Cup, promoting the use of technology in football.

Football has embraced technology from using data to improve players' performance on and off the pitch to the gadgets used by referees to help monitor the game.

As advocates of independence in journalism, the content on TechRadar will not be commercially influenced by this partnership. Rather, Honor will be supporting the social campaign with branding around it and sharing in the increased traffic around the tournament.

Articles will include ‘Wearables of the World Cup’, ‘Around the World Cup in 32 VR adventures’ and ‘Predicting the World Cup with big data’. The use of programmatic and display advertising will optimise Honor’s mobile products to complement the content.

“It’s fantastic that we have teamed up with Honor to bolster TechRadar’s World Cup coverage,” says Marc Chacksfield, global editor-in-chief (interim) of TechRadar .

“The World Cup is one of the biggest sporting events in the calendar, but it is also a great time if you are into technology. Whether it’s finding the best TV to watch football on or understanding the tech that has gone into the World Cup ball, TechRadar has got you covered.

“We have a whole month dedicated to reporting on all aspects of technology and the World Cup, with editorially independent content that celebrates both the tournament and the innovations of technology in sport.”

Wilkin Lee, sales and marketing director, Honor said, “What event captures attention, stir emotions and connects with people through their passions more than the World Cup? As connectors, creators and experience makers Future aligning with our passion and technology, we are very excited to be associated with their World Cup coverage.”

Future is a member of FIPP.

More like this

TechRadar roadtrippers offer insight into best tech for publishers and journalists on the go

How TechRadar uses precision content and ecommerce to engage audiences and increase revenue

How Future puts culture at the heart of growth

  • ‘Pay gates’ perform better than paywalls, proves Swiss news publisher

    A Swiss digital news publisher has found their conversion rate of registered users to paying subscribers has increased by five times since they have altered their approach from building paywalls to creating "dynamic pay gates".

    14th Mar 2019 Features
  • Productivity hacks for magazine editors

    After years of shifts, downsizing, and mergers, some magazine media around the world are feeling the pinch. We're all dealing with strained and sometimes non-existent resources, stretched for time, and tasked these days with doing more with less.

    18th Mar 2019 Features
  • New mobile story formats: lessons learnt thus far

    It is early days for developing new mobile storytelling formats. Despite some successful prototypes, most of the heavy lifting is still about to happen, says Jacob Gjørtz, VP marketing at CCI Europe. Based on what we have learnt this far, brevity, video and AI will be central to what happens next.

    18th Mar 2019 Features
  • How technology is changing content marketing

    There is a lot of discussion within the content marketing, and indeed the publishing industry in general, as to how recent technological innovations are going to change branded communications. Christine Beardsell, chief content officer and board member of C3, and presenter at DIS 2019, is among the figures leading the conversation. 

    18th Mar 2019 Features
  • Facebook's director of media partnerships on how publishers can work with the platform

    Last year Facebook hired Jesper Doub, who was then CEO of German media giant Spiegel Online, to lead its new media partnership team. In the past the high profile executive has been both a critic of Facebook and a passionate advocate of its Facebook Journalism Project.

    18th Mar 2019 Features
Go to Full Site