Future's TechRadar is working with mobile brand Honor, to produce a suite of articles capturing the spirit of the World Cup and the best technology around it.
TechRadar has already kick-started the social campaign which runs from the 30th of May until the 29th of June. The website’s journalists will be creating a hub of 30 articles centred around the World Cup, promoting the use of technology in football.
Football has embraced technology from using data to improve players' performance on and off the pitch to the gadgets used by referees to help monitor the game.
As advocates of independence in journalism, the content on TechRadar will not be commercially influenced by this partnership. Rather, Honor will be supporting the social campaign with branding around it and sharing in the increased traffic around the tournament.
Articles will include ‘Wearables of the World Cup’, ‘Around the World Cup in 32 VR adventures’ and ‘Predicting the World Cup with big data’. The use of programmatic and display advertising will optimise Honor’s mobile products to complement the content.
“It’s fantastic that we have teamed up with Honor to bolster TechRadar’s World Cup coverage,” says Marc Chacksfield, global editor-in-chief (interim) of TechRadar .
“The World Cup is one of the biggest sporting events in the calendar, but it is also a great time if you are into technology. Whether it’s finding the best TV to watch football on or understanding the tech that has gone into the World Cup ball, TechRadar has got you covered.
“We have a whole month dedicated to reporting on all aspects of technology and the World Cup, with editorially independent content that celebrates both the tournament and the innovations of technology in sport.”
Wilkin Lee, sales and marketing director, Honor said, “What event captures attention, stir emotions and connects with people through their passions more than the World Cup? As connectors, creators and experience makers Future aligning with our passion and technology, we are very excited to be associated with their World Cup coverage.”
Future is a member of FIPP.
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