Future's TechRadar is working with mobile brand Honor, to produce a suite of articles capturing the spirit of the World Cup and the best technology around it.
TechRadar has already kick-started the social campaign which runs from the 30th of May until the 29th of June. The website’s journalists will be creating a hub of 30 articles centred around the World Cup, promoting the use of technology in football.
Football has embraced technology from using data to improve players' performance on and off the pitch to the gadgets used by referees to help monitor the game.
As advocates of independence in journalism, the content on TechRadar will not be commercially influenced by this partnership. Rather, Honor will be supporting the social campaign with branding around it and sharing in the increased traffic around the tournament.
Articles will include ‘Wearables of the World Cup’, ‘Around the World Cup in 32 VR adventures’ and ‘Predicting the World Cup with big data’. The use of programmatic and display advertising will optimise Honor’s mobile products to complement the content.
“It’s fantastic that we have teamed up with Honor to bolster TechRadar’s World Cup coverage,” says Marc Chacksfield, global editor-in-chief (interim) of TechRadar .
“The World Cup is one of the biggest sporting events in the calendar, but it is also a great time if you are into technology. Whether it’s finding the best TV to watch football on or understanding the tech that has gone into the World Cup ball, TechRadar has got you covered.
“We have a whole month dedicated to reporting on all aspects of technology and the World Cup, with editorially independent content that celebrates both the tournament and the innovations of technology in sport.”
Wilkin Lee, sales and marketing director, Honor said, “What event captures attention, stir emotions and connects with people through their passions more than the World Cup? As connectors, creators and experience makers Future aligning with our passion and technology, we are very excited to be associated with their World Cup coverage.”
Future is a member of FIPP.
More like this
Wibbitz, the AI-powered video creation platform, has announced the opening of its fourth international office in London, spearheaded by managing director and digital media expert Jane Loring.15th Oct 2018 Industry News
Google and Condé Nast announced a partnership to capture November covers of Allure, Architectural Digest, Bon Appetit, Condé Nast Traveler, Glamour, GQ and W with Google’s new Pixel 3 phone. Along with the seven covers, Condé Nast’s brands are also capturing a digital cover for GQ, Behind-the-Scenes editorial pages in-book as well as editorial videos, all recorded with the Pixel 3.10th Oct 2018 Industry News
After two years of partnership, PressReader and China International Book Trade Group Corporation (CIBTC) have signed a new agreement, creating more opportunities for cross-promotion in China and other markets.1st Oct 2018 Industry News
TI Media is partnering with tech company Ownable to make it easier for readers to place orders for the products they see featured in the pages of its homes magazines.24th Sep 2018 Industry News
A handful of UK magazine publishers claimed bragging rights for their newsstand performances during the first six months of 2018. The common thread emerging from magazines that showed newsstand growth seems to be the ability to double down on the qualities inherent to print and to create content that is uniquely different from all other mediums.8th Oct 2018 Features
Tor Jacobsen is SVP consumer marketing and revenue at Schibsted Media. He will speak at the 8th Data & AI for Media conference in London about how Schibsted leverages data and AI to acquire and retain subscribers.8th Oct 2018 Features
Bloomberg is widening its expansion efforts in South America with a new co-branded digital partnership with Perfil, a leading publisher in Argentina.8th Oct 2018 Features
View and download the speaker presentations from the FIPP Asia international conference, 14-15 September, Wuhan, China.10th Oct 2018 Insight News
Fake news has found a potent ally in the video sphere - deepfake technology. With the content validation industry in its infancy, publishers seem to stand alone. Or do they?8th Oct 2018 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next